TOLEDO, OHIO ANNOUNCED AS WINNER OF "I WANT MY QUAKER STEAK & LUBE®!" SOCIAL MEDIA CAMPAIGN2013-04-22 19:44:56
Award-Winning Franchise to Expand Lube Nation with New Corporate Location.
SHARON, PA. – April 22, 2013 – The Award-Winning casual-dining franchise Quaker Steak & Lube®, known for its Best Wings USA and more than 20 sauces, announced today that Toledo, Ohio is the winning city of the company’s innovative social media promotion, "I Want My Quaker Steak & Lube®!" For the past two months, loyal Lubies around the world took to The Official Quaker Steak & Lube® Facebook page to vote where in the country the next restaurant will be developed.
The company launched the campaign on Feb.6, and urged fans to nominate the next city Quaker Steak & Lube® should call home. On Feb. 21, 10 cities across the country were announced into the final round, and for the following eight weeks, Lubies continued to vote where Lube Nation would grow to next.
"Lube Nation has responded with full-blown support to this social media campaign – it was extremely exciting to watch as the votes came in and hear our Loyal Lubies share their passion for the brand and help aid in our expansion efforts," said John Longstreet, president and chief executive officer, Quaker Steak & Lube®. "We look forward to breaking ground in the Toledo, Ohio area to share our award-winning food and SuperCharged events with the community. Residents of the Toledo area – get ready to Live it, Love it, Lube it®!"
Within 24 hours of launching the campaign on Facebook, fans flocked to the page to nominate their city. Nearly 100 percent of the application’s daily visitors made a nomination on the page. In total, more than 2,500 Facebook fans participated in the contest and battled to push their city to the top. Quaker Steak & Lube® is currently seeking out development areas within the Toledo area to begin building the new restaurant.
The compelling décor, including race cars suspended from the ceilings, motorcycles, Corvettes and gas station memorabilia, combined with its craveable food and SuperCharged events, has created a cult-like following for The Lube for more than 38 years. The company experienced significant growth in 2012, with 11 restaurant openings, a 22 percent increase from the previous year and a 13 percent increase in system wide revenues. The company has nearly 60 locations to date, and began its Texas Takeover with three openings in Waco, Carrollton and Plano.
About Quaker Steak & Lube®:
Founded in 1974 and built in an abandoned gas station in Sharon, PA, the original Quaker Steak & Lube® began as a cook-your-own steak restaurant, before expanding to 60 locations throughout the United States and Canada. The unique décor, including race cars suspended from the ceilings, motorcycles, Corvettes and gas station memorabilia, combined with the crave-able food and high-octane events has afforded The Lube® a cult-like fan following. Today, Quaker Steak & Lube® has become one of the fastest-growing restaurant chains in the country, and has won hundreds of national and international awards for its wings and over 20 different wing sauces. Most recently it was named the 2012 Festival Favorite at the National Buffalo Wing Festival in Buffalo, New York. For more information visit www.thelube.com.
TA Restaurant Group