Quaker Steak & Lube®

RICHMOND, VA QUAKER STEAK & LUBE® NOW OPEN

2010-05-10 19:41:47

Richmond, VA –Quaker Steak & Lube® opened its 2nd Virginia restaurant in Richmond on June 2, 2010. The new restaurant is located at 8000 W. Broad Street, Richmond.

Quaker Steak & Lube®, voted “Best Wings USA,” is home to over 20 signature chicken wing sauces in addition to a variety of Award-Winning food to include burgers, sandwiches, fresh salads, steaks, ribs and a Kids menu. The Atomic sauce is so hot you must sign a release form! “The Lube®” as its known, is motor-sports themed and encompasses the most unique décor in the restaurant industry, much like a museum.

There are many special items on display at the new Richmond Lube including: a 1978 red Corvette Convertible, two Harley-Davidson motorcycles courtesy of Richmond Harley-Davidson, two Yamaha motorcycles courtesy of Richmond Yamaha, #8 Dale Earnhardt, Jr. car, # 3 Dale Earnhardt, Sr. car, United States map made of license plates and a 2010 NASCAR Bud Race schedule signed by Kasey Kahne.

There is no wall left undecorated, as there are numerous pictures, memorabilia, and classic car and motorcycle parts that adorn the interior of the entire restaurant.

The Lube® will feature all the same favorite menu selections as the other Quaker Steak & Lube® locations and hold super-charged events all week including All-You-Can-Eat Wings every Tuesday, our world famous Bike Niteevery Wednesday, Ladies Night and our NEW 50¢ Breaded Boneless Wings every Thursday, Karaoke on Friday nights and Cruise-Ins every Sunday from 2pm-6pm. There will ALWAYS be something great happening at the Richmond Lube!

Quaker Steak & Lube® also features two bars that offer a variety of ice-cold bottled and draft beers as well as other “lubes”.  Catch any of your favorite sporting events on one of our big screen televisions!

Along with the great food and eye-popping décor, Quaker Steak & Lube® is also available for motorcycle and car club meetings as well as parties and social events. For small or large gatherings, the Richmond Lube will be ready for you! Call 804-217-9464 (WING).

The Richmond Quaker Steak & Lube® seats over 250 guests, houses two bars and will employ close to 175 people.

Bob Bolan, owner and partner of the new Richmond Quaker Steak & Lube® is very excited to bring his fifth restaurant in the system.

“The Lube® concept is a unique blend of great service, award-winning food to include Best Wings USA and the most unique décor in the restaurant industry.  The super-charged events and promotions is what separate this concept from the rest of our competitors.”

Quaker Steak & Lube® claims a wide and highly loyal base of customers, a demographic that chain executives call “2 to 82”. On any given day, the restaurant will be visited by all demographics, including singles, couples, families, sports enthusiasts, seniors and the young without skewing heavily to any one group. The appeal, outside of the race cars, vintage cars and motorcycles, is the food. “It’s the very center of the table stuff,” Gary Meszaros, Co-Founder states. “We serve buckets of Award-Winning wings, buckets of signature appetizers, a rack of ribs meant to be shared, healthy hamburgers, nice salads, distinctive drinks and kid’s meals.”

The Lube® also relies on event marketing to attract customers. On Bike Nite, for example, it’s typical for 1,000…2,000…even 3,000 bikers to pull into the parking lot of most any Quaker Steak & Lube® location! The Cleveland, Ohio Quaker Steak & Lube® holds the record with 7,200 bikers in one night. All-You-Can-Eat Wing Night is popular with high school and college students. It’s the restaurant’s hope that these students will continue to visit The Lube® after graduation, once married and then with their kids. The Lube® is proud to have generations of customers from loyal families.

The original Quaker Steak & Lube® was founded in 1974 and built in an abandoned gas station in Sharon, Pennsylvania as a cook-your-own steak restaurant. After a visit to the Anchor Bar in Buffalo, New York, chicken wings were included in the menu. As the company began to become profitable, a full-size kitchen was added.  Today, The Lube® has won over 100 national and international awards for their wings and over 20 different wing sauces.  The Lube® features unique décor items including Race Cars suspended from the ceilings, Motorcycles, Corvettes and Gas Station Memorabilia decorating the walls.

Quaker Steak & Lube®, voted “Best Wings USA”, was recently named Best Family Friendly Dining in the Cleveland market and brought home 1st and 2nd places for chicken wing sauces from the National Buffalo Wing Festival in Buffalo, New York.  The Lube® also won three Golden Chile Awards (1st place) for its sauces at the Fiery Food Challenge, and recently won for best creative toppings at the National Hamburger Festival for its legendary Lubeburger.

The company began franchising in 1997 and has plans to open nine restaurants in 2010.   For more information on Quaker Steak & Lube®, visit www.quakersteakandlube.com.

Media Contact: pr@thelube.com




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