QUAKER STEAK & LUBE®’S SOCIAL MEDIA STRATEGY GARNERS NATIONAL RECOGNITION2011-04-01 19:47:02
The Lube& Named Best Social Media Company by Advertising Age Power 150 Blog and Top 100
in the 2011 Social Media Ranking based off of Entrepreneur’s Franchise 500
SHARON, Pa. – April 2011 – Quaker Steak & Lube ®, the motorsports-themed casual-dining family restaurant chain best known for its chicken wings and 25 specialty sauces and flavors recently received national recognition for the company’s social media strategy. The Lube® was named Best Social Media Company in the B2C category by Business2Community, an Advertising Age Power 150 Blog. In addition, based off of the Entrepreneur Franchise 500 List, Quaker Steak & Lube® placed in the Top 100 of FranchiseHelp.org’s list of Best 2011 Social Media Companies, ranking number 59.
The Business2Community Top Social Media Company award was given to The Lube® for its participation in the “#BizMadness Tournament” which was an online voting competition that placed power brands such as Groupon, Scottrade and Chili’s Bar & Grill against each other for the most popular vote. Over the course of four weeks, followers from The Lube®’s social media platforms and members of the general public voted for the restaurant as the best B2C social media brand. Out of a total of 64 companies within the competition, Quaker Steak & Lube® won by more than 4,000 votes.
“Our social media program engages our existing legions of fans while also focusing on developing a new generation of Quaker Steak & Lube loyalists,” said Bob Mentrek, senior vice president of marketing and special events. “The Lube®’s presence in both online and offline platforms also leverages the relationship with currently existing customers by building brand affinity and loyalty. Both work to increase store traffic and keep the restaurant top of mind with consumers.”
Quaker Steak & Lube®’s social media fan base is referred to as “Lube Nation” for its cult-like following and legions of online fans. The restaurant chain hosts a corporate presence on The Official Quaker Steak & Lube Facebook Fan Page and has each restaurant run a local franchise fan page that is connected to the official platform. Both the official and the franchise run platforms have generated outreach to more than 60,000 people. Throughout the year, The Lube® hosts four major viral events that are supported through customized tabs on the Official Quaker Steak & Lube Facebook Fan Page, @TheOfficialQSL Twitter platform as well as Quaker Steak & Lube®’s YouTubechannel.
About Quaker Steak & Lube®:
Founded in 1974 and built in an abandoned gas station in Sharon, Pa., the original Quaker Steak & Lube® began as a cook-your-own steak restaurant, before expanding to more than 41 locations throughout the United States and Canada. The unique décor, including race cars suspended from the ceilings, motorcycles, Corvettes and gas station memorabilia, combined with the crave-able food and high-octane events has afforded The Lube® a cult-like fan following. Today, Quaker Steak & Lube® has become one of the fastest-growing restaurant chains in the country, and has won more than 100 national and international awards for its wings and 25 different wing sauces. Most recently it was named the 2010 Festival Favorite at the National Buffalo Wing Festival in Buffalo, New York. For more information visit www.quakersteakandlube.com.
TA Restaurant Group