Quaker Steak & Lube®

Quaker Steak & Lube® Opens its 25th Restaurant Location

2007-09-04 19:34:58

Sharon, PA – Quaker Steak & Lube®, home to “Best Wings USA” and 19 signature chicken wing sauces, recently opened its 25th restaurant in Council Bluffs, Iowa.  The newest addition to The Lube®’s family will be located at 3320 Mid America Drive in Council Bluffs.  The Council Bluffs Lube will feature all the same favorite menu selections as the other Quaker Steak & Lube® locations, along with “All- You-Can-Eat Wings” every Tuesday and our world famous “Bike Nite” every Wednesday!  Kids eat FREE on Thursdays!  Watch for many more exciting events coming to The Lube® all week long including Car Cruise-In events, Family Night, Live Entertainment and much more!   There will ALWAYS be something great going on at The Council Bluffs Lube!

Father and son, Ed and Chris Morris, owners of the new Quaker Steak & Lube® in Council Bluffs are very excited to be building the first Lube restaurant in the entire state of Iowa.

“The Lube® concept, with its Award-Winning food to include “Best Wings USA”, supercharged events and the most unique décor in the restaurant industry is a unique blend of great service, great human fuel and fun-family dining,” said Chris.

The Council Bluffs Quaker Steak & Lube® will seat over 500 guests, houses two bars, an outside patio with bar, employ 150 to 200 people and will house the fun, motor sports-themed décor that will make it very unique! It’s love at first sight! A few of the highlights include:  Enter the lobby to experience the “Super Comp Bob Quay Dragster;” Ride on the fast track into Thunder Alley and look for the “1999” Dale Earnhardt driver #3 GM Goodwrench (Monte Carlo Season), suspended over the bar; After enjoying “Best Wings USA,” sprint back into the lobby to check out the “Micro Midget 2006 NMMA National Champion” driven by Nick Clifford; Breeze into the Corvette Room and see the 1973 “Corvette Stingray” prepared by C&S Motor Sports/Sutton Auto; Take a ride into Thunder Alley near the lobby and spot our 1998 late model racer driven by Steve Kosiski, seven time NASCAR Busch Series All-Star champion; Hold on to your hats!  Set your eyes on our 1970’s Indian Clymer located in the “Handle Bar…VROOM!” See our “Big Dog” Choppers in the “Handle Bar” courtesy of Werner Cycle of Omaha.

Quaker Steak & Lube® claims a wide and highly loyal base of customers, a demographic that chain executives call “2 to 82”. On any given day, the restaurant will be visited by all demographics, including singles, couples, families, sports enthusiasts, seniors and the young without skewing heavily to any one group. The appeal, outside of the race cars, vintage cars and motorcycles, is the food. “It’s the very center of the table stuff,” Gary Meszaros, C.O.O. and Co-Founder states. “We serve buckets of Award-Winning wings, buckets of signature appetizers, a rack of ribs meant to be shared, healthy hamburgers, nice salads, distinctive drinks and kid’s meals.”  

The Lube® also relies on event marketing to attract customers. On Bike Nite, for example, it’s typical for 1,000…2,000…even 3,000 bikers to pull into the parking lot of most any Quaker Steak & Lube® location! The Cleveland, Ohio Quaker Steak & Lube® holds the record with 7,200 bikers in one night. All-You-Can-Eat Wing Night is popular with high school and college students. It’s the restaurant’s hope that these students will continue to visit The Lube® after graduation, once married and then with their kids. The Lube® is proud to have generations of customers from loyal families.

The original Quaker Steak & Lube® was founded in 1974 and built in an abandoned gas station in Sharon, Pennsylvania as a cook-your-own steak restaurant. After a visit to the Anchor Bar in Buffalo, New York, chicken wings were included in the menu. As the company began to become profitable, a full-size kitchen was added.  Today, The Lube® has won over 100 national and international awards for their wings and 19 different wing sauces.  The Lube® features unique décor items including Race Cars suspended from the ceilings, Motorcycles, Corvettes and Gas Station Memorabilia decorating the walls.

Quaker Steak & Lube®, voted “Best Wings USA”, was recently named Best Family Friendly Dining in the Cleveland market and brought home 1st and 2nd places for chicken wing sauces from the National Buffalo Wing Festival in Buffalo, New York.  The Lube® also won three Golden Chile Awards (1st place) for its sauces at the Fiery Food Challenge.

The company began franchising in 1997 and has plans for 50 company-owned and franchise locations by the end of 2009. For more information or to locate a Quaker Steak & Lube® restaurant, visit www.quakersteakandlube.com.

Media Contact:
Tom Liutkus
TA Restaurant Group

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