Quaker Steak & Lube®


2011-02-04 19:46:19

User-Generated Video Challenge Earns More than 15,000 YouTube Views and Thousands of Votes

SHARON, Pa. – February 4, 2011 – As football fans everywhere prepare for the Big Game, Quaker Steak & Lube®, the motorsports-themed casual-dining family restaurant best known for its chicken wings and 25 specialty sauces and flavors announced today the winners of its Coop Rocks the End Zone video contest. And one lucky football fan walked away with the ultimate prize package for the stay-at-home fan!

After thousands of votes were tallied, the top three videos were announced on the Official Quaker Steak & Lube Facebook Fan Page. Walter Arnett of Lexington, Ky. won the grand prize of a 55” LCD TV, a PlayStation 3, Madden 2011 and free wings for a year for his “End Zone Celebration” video that featured Walter performing a variety of amusing celebratory dance moves in an end zone after eating Quaker Steak & Lube. The second place prize of a $250 gift card to The Lube® was awarded to John Woll of Loveland, Ohio for his “Touchdown Turnaround” video and the third place prize of a $100 gift card was awarded to Tonia Collins of Fort Mill, S.C. for her “The Chicken Jerk” entry.

“The rising popularity of chicken wings has made Quaker Steak & Lube® a sports fan favorite across the nation,” said Bob Mentrek, senior vice president of promotions and marketing at Quaker Steak & Lube®. “We wanted to create a contest that demonstrated The Lube’s enthusiasm for sports, especially the American favorite, football. The energetic response we’ve received from the challenge has been fantastic!”

The Quaker Steak & Lube® Coop Rocks the End Zone contest began in September and asked users to create and upload a 30-second video that showcased their best dance moves in celebration of the football season. The Top 10 Finalists were selected by an esteemed panel of Quaker Steak & Lube® judges and the winning videos were voted on by the public and announced on Facebook January 21.

To view the Top 10 video entries, please visit www.youtube.com/user/OfficialQSL.

About Quaker Steak & Lube®:
Founded in 1974 and built in an abandoned gas station in Sharon, Pa., the original Quaker Steak & Lube® began as a cook-your-own steak restaurant, before expanding to more than 41 locations throughout the United States and Canada.  The unique décor, including race cars suspended from the ceilings, motorcycles, Corvettes and gas station memorabilia, combined with the crave-able food and high-octane events has afforded The Lube® a cult-like fan following.  Today, Quaker Steak & Lube® has become one of the fastest-growing restaurant chains in the country, and has won more than 100 national and international awards for its wings and 25 different wing sauces and flavors. Most recently it was named the 2010 Festival Favorite at the National Buffalo Wing Festival in Buffalo, New York. For more information visit www.quakersteakandlube.com.

Media Contact:
Tom Liutkus
TA Restaurant Group

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