Quaker Steak & Lube®

QUAKER STEAK & LUBE® ANNOUNCES TRIPLE ATOMIC TOUGH CHALLENGE

2009-12-01 19:40:35

National Restaurant Chain Creates User-Generated Video Contest to Promote New Wing Sauce
SHARON, Pa. – December 1, 2009 – Quaker Steak & Lube, the award-winning automotive-themed restaurant chain known for its 21 chicken wing sauce varieties, recently unveiled its latest sauce, the Triple Atomic, and announced the launch of the Triple Atomic Tough Video Challenge to help introduce it to the world.

Beginning on December 12, Quaker Steak & Lube will ask consumers to demonstrate how tough they really are by creating a 30-second video and uploading it to TripleAtomicTough.com, powered by YouTube. Videos will be judged on originality, overall appeal and motivation factor. A panel of judges will narrow down the entries to the Top ten contestants, which will then be revealed on the restaurant chain’s official Facebook Fan page and YouTube Channel. The world will then have a chance to vote online for their favorite video. The grand-prize winner will receive free wings for three years, and two runner-up videos will receive a $250 and $100 gift card.

“We want to know if you’re tough enough to handle the heat of our latest sauce,” said Bob Mentrek, senior vice president of promotions and marketing at Quaker Steak & Lube. “This isn’t an eating contest; it’s a state of mind. We’re asking The Lube fan nation to prove to us why they are tougher, and hotter, than the hottest wings around.”

The contest will be promoted online and in-stores beginning in December. For more information, and for the official rules, visit www.quakersteakandlube.com.

About Quaker Steak & Lube:
Founded in 1974, Quaker Steak & Lube® is a family friendly restaurant with a motor-themed atmosphere. Commonly referred to as “The Lube,” the restaurant features a unique blend of great service, award-winning food, supercharged events and eye-popping décor. Today, with over 30 locations, The Lube serves over 70 million wings annually, sells its bottled sauces around the world, has won the title of “Best Wings USA,” and has over 100 local, national and international awards for its wings and 21 signature wing sauces.

Media Contact: pr@thelube.com




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