MARCH IN FOR LUBE BRACKET MADNESS AT QUAKER STEAK & LUBE®2015-02-23 14:46:21
Award-Winning Casual-Dining Franchise Announces $100,000 Bracket Challenge Beginning Feb. 23; Top Winners Throughout the Country Awarded Prizes
SHARON, PA – With the Men’s College Basketball Tournament just around the corner, the Award-Winning casual-dining franchise Quaker Steak & Lube®, known for its Best Wings USA and more than 25 sauces, announced today that Lubies can march in for Lube Bracket Madness for a chance to take part in its company-wide $100,000 Bracket Challenge. Beginning Feb. 23, fans can register by visiting, thelube.com/bracket-challenge.
"The Men’s College Basketball Tournament is an exciting time full of celebration, and what better way to enjoy this time of year than with the Best Wings in the USA," said Megan Duniec, Senior Director of Marketing, Quaker Steak & Lube®. "To really tip the ball in the net, we’re announcing our $100,000 Bracket Challenge. Fans can visit our website to sign up and make their picks for a chance to score a slam dunk with great prizes."
Beginning Monday, Feb. 23, Lubies can take their shot at the Bracket Challenge by registering online at The Lube®‘s mobile-friendly site, www.TheLube.com/Bracket-Challenge. Registration ends before tip off on Thursday, March 19 at 12 p.m. EST. On March 15, registered fans will be reminded by e-mail to complete their bracket, which can be printed out in order to follow along during the tournament.
In addition to the $100,000 grand prize for a perfect bracket, participants who select 60 or more correct games will receive a brand new Harley-Davidson®. The first place winner will receive a 42" LG HDTV and additional top four finishers will receive Quaker Steak & Lube® gift cards.
Guests who visit participating restaurants during basketball tournament games will be able to watch on The Lube®‘s many HD TVs while they enjoy their favorite Lube menu items and take advantage of chicken wings and beer specials. Fans will also be able to try out the The Lube®‘s newest sauce Kentucky Bourbon Glaze, which was recently unveiled as the winner of Quaker Steak & Lube®‘s ‘Sauce Showdown’ Sweepstakes.
In 2014, Quaker Steak & Lube® celebrated its 40th anniversary and now has more than 55 locations across 16 states and Canada. The compelling décor, including race cars suspended from the ceilings, motorcycles, Corvettes and motor-themed memorabilia, combined with its craveable food and SuperCharged events, has created a cult-like following for The Lube® for more than 40 years.
Most recently, Quaker Steak & Lube® was honored at the 2014 National Buffalo Wing Festival in Buffalo, N.Y, winning first place for its Thai ‘R’ Cracker® sauce in the Creative Spicy sauce category and second place for its Triple Atomic sauce in the Best Extra-Hot sauce category.
For more information, visit www.QuakerSteakandLube.com. Lubies are encouraged to show their love on social media by posting their burger selfies with the hashtag #DoTheQ. Follow The Lube® on Twitter at @QuakerSteak and on Facebook at The Official Quaker Steak & Lube. Join Lube Nation today by signing up for our E-mail club at http://thelube.com/qsl/email_club.html.
About Quaker Steak & Lube®:
Founded in 1974 and built in an abandoned gas station in Sharon, PA, Quaker Steak & Lube® has expanded to more than 60 locations throughout the United States and Canada. The unique décor, including gas station memorabilia, classic cars, motorcycles, race cars and corvettes suspended from the ceilings combined with the crave-able food and high-octane events has afforded The Lube® a cult-like fan following. Today, Quaker Steak & Lube® has become one of the fastest-growing restaurant chains in the country, and has won hundreds of national and international awards for its wings and more than 25 different wing sauces.
TA Restaurant Group