AWARD-WINNING QUAKER STEAK & LUBE® UNVEILS NEW WEBSITE2013-12-19 16:06:34
Casual-Dining Franchise Redesigns Site to Attract New Lubies Nationwide
SHARON, PA – The Award-Winning casual-dining franchise Quaker Steak & Lube®, known for its Best Wings USA and more than 25 sauces, announced today its new website is now live. Loyal Lubies can visit the site at www.QuakerSteakandLube.com to stay up-to-date on what’s happening with The Lube®, which has more than 60 locations throughout the U.S. and Canada.
The new, user-friendly website features an enhanced, modern look designed for seamless navigation. On-the-go Quaker Steak & Lube® guests can now access the full menu right from their computer, smart phone, tablet or other mobile device to discover national menu offerings, local promotions and Online Ordering before heading to The Lube®. The site’s back end features the latest website coding increasing the search engine optimization as new items, locations and promotions are added.
The improved Locations page tracks Lubies’ current location to find their nearest restaurant, and the new Google Maps integration gives guests turn-by-turn directions. Additionally, Lubies can use the interactive Wing-O-Meter® on the Sauces page to discover new flavors or find their favorites. You can purchase these items online by clicking on "buy now" to be navigated to lubegifts.com. The Lube® promises ‘No More Dull Dinners’ with our award-winning sauces in your kitchen!
"Our new website is just one more way to increase brand awareness and reach new guests," said John Longstreet, president and chief executive officer, Quaker Steak & Lube®. "With this launch, Lube Nation will continue to grow as we make it easier for our mobile users to find us in an ‘on-the-go world’. They can see what’s happening, get directions right to our door and engage with us socially."
The compelling décor, including race cars suspended from the ceilings, motorcycles, Corvettes and gas station memorabilia, combined with its craveable food and SuperCharged events, has created a cult-like following for The Lube® for more than 39 years. The company has more than 60 locations across 19 states and Canada.
Most recently, Quaker Steak & Lube® was awarded the festival favorite for the second straight year at the National Buffalo Wing Festival in Buffalo, N.Y, winning the last three out of four. In addition, it was also recognized for its Triple Atomic wing sauce, winning first place in the Traditional Extra-Hot sauce category.
For more information, visit www.QuakerSteakandLube.com. Follow The Lube® on Twitter at @TheOfficialQSL and on Facebook at The Official Quaker Steak & Lube. Join Lube Nation today by signing up for our E-mail club at http://thelube.com/qsl/email_club.html.
About Quaker Steak & Lube®:
Founded in 1974 and built in an abandoned gas station in Sharon, PA, Quaker Steak & Lube® has expanded to more than 60 locations throughout the United States and Canada. The unique décor, including gas station memorabilia, classic cars, motorcycles, race cars and corvettes suspended from the ceilings combined with the crave-able food and high-octane events has afforded The Lube® a cult-like fan following. Today, Quaker Steak & Lube® has become one of the fastest-growing restaurant chains in the country, and has won hundreds of national and international awards for its wings and more than 25 different wing sauces.
TA Restaurant Group