Quaker Steak & Lube®

The Lube® News

QUAKER STEAK & LUBE® ANNOUNCES TRIPLE ATOMIC TOUGH CHALLENGE

National Restaurant Chain Creates User-Generated Video Contest to Promote New Wing Sauce
SHARON, Pa. – December 1, 2009 – Quaker Steak & Lube, the award-winning automotive-themed restaurant chain known for its 21 chicken wing sauce varieties, recently unveiled its latest sauce, the Triple Atomic, and announced the launch of the Triple Atomic Tough Video Challenge to help introduce it to the world.

Beginning on December 12, Quaker Steak & Lube will ask consumers to demonstrate how tough they really are by creating a 30-second video and uploading it to TripleAtomicTough.com, powered by YouTube. Videos will be judged on originality, overall appeal and motivation factor. A panel of judges will narrow down the entries to the Top ten contestants, which will then be revealed on the restaurant chain’s official Facebook Fan page and YouTube Channel. The world will then have a chance to vote online for their favorite video. The grand-prize winner will receive free wings for three years, and two runner-up videos will receive a $250 and $100 gift card.

“We want to know if you’re tough enough to handle the heat of our latest sauce,” said Bob Mentrek, senior vice president of promotions and marketing at Quaker Steak & Lube. “This isn’t an eating contest; it’s a state of mind. We’re asking The Lube fan nation to prove to us why they are tougher, and hotter, than the hottest wings around.”

The contest will be promoted online and in-stores beginning in December. For more information, and for the official rules, visit www.quakersteakandlube.com.

About Quaker Steak & Lube:
Founded in 1974, Quaker Steak & Lube® is a family friendly restaurant with a motor-themed atmosphere. Commonly referred to as “The Lube,” the restaurant features a unique blend of great service, award-winning food, supercharged events and eye-popping décor. Today, with over 30 locations, The Lube serves over 70 million wings annually, sells its bottled sauces around the world, has won the title of “Best Wings USA,” and has over 100 local, national and international awards for its wings and 21 signature wing sauces.



QUAKER STEAK & LUBE® WINS AWARD AT THE 2010 FIERY FOOD CHALLENGE

Sharon, PA – Quaker Steak & Lube® has won 3rd place for its Chipotle BBQ in the condiment, table seasoning category at the 2010 Fiery Food Challenge.

The Fiery Food Challenge, a competition sponsored by Chile Pepper magazine, pits products against one another in more than 80 categories. Professional judges evaluate hundreds of sauces, salsas and other spicy treats and award first, second and third prizes in each category.

Quaker Steak & Lube®, voted Best Wings USA, is a family friendly restaurant with a motor-themed atmosphere. Founded in Sharon, PA in 1974, Quaker Steak & Lube® houses unique décor, including race cars hanging from the ceilings and motorcycles, Corvettes and gas station memorabilia decorate the walls. The Lube began franchising in 1997 and has plans to expand to over 8 locations in 2009.

Visit www.quakersteakandlube.com for more information or to order our award-winning products.



WHEELING, WV QUAKER STEAK & LUBE® SET TO OPEN SEPTEMBER 2

Wheeling, WV – Quaker Steak & Lube® will open its 37th restaurant in Wheeling, West Virginia on September 2, 2009. The new restaurant is located at 45 Satterfield Road, in the parking lot of Cabela’s in Wheeling.

Quaker Steak & Lube®, voted “Best Wings USA,” is home to 21 signature chicken wing sauces in addition to a variety of Award-Winning food to include burgers, sandwiches, fresh salads, steaks, ribs and a Kids menu. The Atomic sauce is so hot you must sign a release form! “The Lube® ” as its known, is motor-sports themed and encompasses the most unique décor in the restaurant industry, much like a museum. There are many special items on display at the new Wheeling Lube including: Legends Car, ¼ midget and mini wedge donated by Wheeling, West Virginia’s own racing legend Travis Braden; a 1981 Pittsburgh Steelers Corvette; Dale Earnhardt “JR’s” #88 Amp Nascar and a license plate wall map in the shape of the United States! There is no wall left undecorated, as there are numerous pictures, memorabilia, and classic car and motorcycle parts that adorn the interior of the entire restaurant.

The Lube® will feature all the same favorite menu selections as the other Quaker Steak & Lube® locations, All-You-Can-Eat Wings every Tuesday our world famous Bike Nite every Wednesday! There will ALWAYS be something great happening at the Wheeling Lube!

Quaker Steak & Lube® also features two bars that offer a variety of ice-cold bottled and draft beers as well as other “lubes”. Catch any of your favorite sporting events on one of our big screen televisions!

Along with the great food and eye-popping décor, Quaker Steak & Lube® is also available for motorcycle and car club meetings as well as parties and social events. For small or large gatherings, the Wheeling Lube will be ready for you! Call (304) 547-1100.

The Wheeling Quaker Steak & Lube® seats over 300 guests, houses two bars and will employ close to 200 people.

Ken Cole, CEO of Quaker Steak & Lube® is very excited to be adding a new Lube in the Wheeling area.

“The Lube® concept is a unique blend of great service, award-winning food to include Best Wings USA, supercharged events and the most unique décor in the restaurant industry. As an added bonus, this concept is a perfect complement to the Cabela’s next door as we serve the same customer demographic,” said Cole .

Quaker Steak & Lube® claims a wide and highly loyal base of customers, a demographic that chain executives call “2 to 82”. On any given day, the restaurant will be visited by all demographics, including singles, couples, families, sports enthusiasts, seniors and the young without skewing heavily to any one group. The appeal, outside of the race cars, vintage cars and motorcycles, is the food. “It’s the very center of the table stuff,” Gary Meszaros, CoFounder states. “We serve buckets of Award-Winning wings, buckets of signature appetizers, a rack of ribs meant to be shared, healthy hamburgers, nice salads, distinctive drinks and kid’s meals.”

The Lube® also relies on event marketing to attract customers. On Bike Nite, for example, it’s typical for 1,000…2,000…even 3,000 bikers to pull into the parking lot of most any Quaker Steak & Lube® location! The Cleveland, Ohio Quaker Steak & Lube® holds the record with 7,200 bikers in one night. All-You-Can-Eat Wing Night is popular with high school and college students. It’s the restaurant’s hope that these students will continue to visit The Lube® after graduation, once married and then with their kids. The Lube® is proud to have generations of customers from loyal families.

The original Quaker Steak & Lube® was founded in 1974 and built in an abandoned gas station in Sharon, Pennsylvania as a cook-your-own steak restaurant. After a visit to the Anchor Bar in Buffalo, New York, chicken wings were included in the menu. As the company began to become profitable, a full-size kitchen was added. Today, The Lube® has won over 100 national and international awards for their wings and 21 different wing sauces. The Lube® features unique décor items including Race Cars suspended from the ceilings, Motorcycles, Corvettes and Gas Station Memorabilia decorating the walls.

Quaker Steak & Lube®, voted “Best Wings USA”, was recently named Best Family Friendly Dining in the Cleveland market and brought home 1st and 2nd places for chicken wing sauces from the National Buffalo Wing Festival in Buffalo, New York. The Lube® also won three Golden Chile Awards (1st place) for its sauces at the Fiery Food Challenge, and recently won for best creative toppings at the National Hamburger Festival for its legendary Lubeburger.

The company began franchising in 1997 and has plans to open eight restaurants in 2009. For more information on Quaker Steak & Lube®, visit www.quakersteakandlube.com.



SHEFFIELD VILLAGE QUAKER STEAK & LUBE® NOW PART OF THE VALLEY VIEW AND “ORIGINAL” SHARON LUBE FAMILY

Sheffield Village, OH – Quaker Steak & Lube® in Sheffield Village has recently been acquired by the company and is now owned by the same management as the Original Sharon Quaker Steak & Lube® , as well as the Valley View Quaker Steak & Lube®.

Quaker Steak & Lube®, voted “Best Wings USA,” is home to 20 signature chicken wing sauces in addition to a variety of Award-Winning food to include burgers, sandwiches, fresh salads, steaks, ribs and a Kids menu. The Atomic sauce is so hot you must sign a release form! “The Lube® ” as its known, is motor-sports themed and encompasses the most unique décor in the restaurant industry, much like a museum.

Shawn Frenchik, the new General Manager in Sheffield is a veteran to The Lube Concept. He managed the Valley View Lube for over two years and started his career at the Original Sharon Lube. “I am committed to bringing the fun and excitement back to the Sheffield Lube – events, promotions and specials – there is always something happening at The Lube,” said Frenchik. The Lube® will feature all the same favorite menu selections as the other Quaker Steak & Lube® locations, along with kicking off an array of new events and promotions. The Sheffield Lube will hold Ladies Night and Buck Boneless Wings on Monday, All-YouCan-Eat Wings every Tuesday, Karaoke on the Patio on Wednesday, our world famous Bike Nite every Thursday rain or shine with live entertainment, Game Show Trivia with DJ Dave on Friday, All Day Saturday Steak Specials with Live Bands every Saturday nightand Car Cruise-ins on Sunday with Kids Eat FREE! There will ALWAYS be something great happening at The Sheffield Lube!

In addition to these great events, the Sheffield Lube has partnered with country radio station WGAR 99.5 to hold “Afternoon Saloons” at the restaurant. Country stars will perform live concerts from The Lube®’s stage for FREE!

The Sheffield Lube features four bars that offer a variety of ice-cold bottled and draft beers as well as other “lubes”. One of those being the Kickstand patio bar open all year ’round! Catch any of your favorite sporting events on one of our big screen televisions!

Along with the great food and eye-popping décor, Quaker Steak & Lube® is also available for motorcycle and car club meetings as well as parties and social events. For small or large gatherings, the Sheffield Lube will be ready for you! Call 440-934-WING!

Quaker Steak & Lube® claims a wide and highly loyal base of customers, a demographic that chain executives call “2 to 82”. On any given day, the restaurant will be visited by all demographics, including singles, couples, families, sports enthusiasts, seniors and the young without skewing heavily to any one group. The appeal, outside of the race cars, vintage cars and motorcycles, is the food. “It’s the very center of the table stuff,” Gary Meszaros, CoFounder states. “We serve buckets of Award-Winning wings, buckets of signature appetizers, a rack of ribs meant to be shared, healthy hamburgers, nice salads, distinctive drinks and kid’s meals.”

The Lube(R) also relies on event marketing to attract customers. On Bike Nite, for example, it’s typical for 1,000…2,000…even 3,000 bikers to pull into the parking lot of most any Quaker Steak & Lube® location! The Cleveland, Ohio Quaker Steak & Lube® holds the record with 7,200 bikers in one night. All-You-Can-Eat Wing Night is popular with high school and college students. It’s the restaurant’s hope that these students will continue to visit The Lube®after graduation, once married and then with their kids. The Lube® is proud to have generations of customers from loyal families.

The original Quaker Steak & Lube® was founded in 1974 and built in an abandoned gas station in Sharon, Pennsylvania as a cook-your-own steak restaurant. After a visit to the Anchor Bar in Buffalo, New York, chicken wings were included in the menu. As the company began to become profitable, a full-size kitchen was added. Today, The Lube®

has won over 100 national and international awards for their wings and 20 different wing sauces.

The Lube® features unique décor items including Race Cars suspended from the ceilings,Motorcycles, Corvettes and Gas Station Memorabilia decorating the walls.

Quaker Steak & Lube®, voted “Best Wings USA”, was recently named Best Family Friendly Dining in the Cleveland market and brought home 1st and 2nd places for chicken wing sauces from the National Buffalo Wing Festival in Buffalo, New York. The Lube® also won three Golden Chile Awards (1st place) for its sauces at the Fiery Food Challenge, and recently won for best creative toppings at the National Hamburger Festival for its legendary Lubeburger.

The company began franchising in 1997 and has plans to open eight restaurants in 2009. For more information on Quaker Steak & Lube®, visit www.quakersteakandlube.com.



NEWPORT NEWS QUAKER STEAK & LUBE® OPENS

Newport News, VA – Quaker Steak & Lube® open its first restaurant in Virginia on March 20, 2009. The new restaurant is be located at 12832 Jefferson Ave., Newport News. Quaker Steak & Lube®, voted “Best Wings USA,” is home to 20 signature chicken wing sauces in addition to a variety of Award-Winning food to include burgers, sandwiches, fresh salads, steaks, ribs and a Kids menu. The Atomic sauce is so hot you must sign a release form! “The Lube®” as its known, is motor-sports themed and encompasses the most unique décor in the restaurant industry, much like a museum.

There are many special items on display at the new Newport News Lube including: Four motorcycles courtesy of Casey Cycles; a custom made red, white, and blue chopper called SUCKER PUNCH SALLY courtesy of Rocker Originals; three Harley Davidson motorcycles courtesy of Hampton Road Harley Davidson – a 2009 Beull Black “Batman Bike”, a 2007 Maroon sportster, and a 2003 Gold and Black Harley; hanging in the Vette room is a 1978 copper/brown classic Vette; hanging in Thunder Alley we have the #2 Miller Lite car raced in 1995; the lobby is home to a NASCAR QSL truck last raced in 2003. There is no wall left undecorated, as there are numerous pictures, memorabilia, and classic car and motorcycle parts that adorn the interior of the entire restaurant.

The Lube® will feature all the same favorite menu selections as the other Quaker Steak &Lube® locations, along with Salute The Troops on Monday, All-You-Can-Eat Wings every Tuesday our world famous Bike Nite every Wednesday, Ladies Nite on Thursday, Karaoke on Friday and Car Cruise-ins on Sunday! There will ALWAYS be something great happening at The Newport News Lube!

Quaker Steak & Lube® also features two bars that offer a variety of ice-cold bottled and draft beers as well as other “lubes”. Catch any of your favorite sporting events on one of our big screen televisions!

Along with the great food and eye-popping décor, Quaker Steak & Lube® is also available for motorcycle and car club meetings as well as parties and social events. For small or large gatherings, the Newport News Lube will be ready for you! Call (757) 874-LUBE.

The Newport News Quaker Steak & Lube® seats over 300 guests, house two bars and employ close to 200 people. Bob Bolan, owner and partner of the new Quaker Steak & Lube® in Newport News is veryexcited to be building his third Lube restaurant in the system and the first in the state of Virginia. “The Lube® concept is a unique blend of great service, award-winning food to include Best Wings USA, supercharged events and the most unique motorsports-themed décor in the restaurant industry,” said Bolan.

Quaker Steak & Lube® claims a wide and highly loyal base of customers, a demographic that chain executives call “2 to 82”. On any given day, the restaurant will be visited by all demographics, including singles, couples, families, sports enthusiasts, seniors and the young without skewing heavily to any one group. The appeal, outside of the race cars, vintage cars and motorcycles, is the food. “It’s the very center of the table stuff,” Gary Meszaros, CoFounder states. “We serve buckets of Award-Winning wings, buckets of signature appetizers, a rack of ribs meant to be shared, healthy hamburgers, nice salads, distinctive drinks and kid’s meals.”



VERMILION QUAKER STEAK & LUBE® NEW RESTAURANT

Vermilion, OH – Quaker Steak & Lube® will be opening its 33rd restaurant on March 13, 2009 in Vermilion, OH at 3:00pm.  The new restaurant will be located at 5150 Liberty Ave, Vermilion, OH.

Quaker Steak & Lube®, voted “Best Wings USA,” is home to 20 signature chicken wing sauces in addition to a variety of Award-Winning food to include burgers, sandwiches, fresh salads, and a Kids menu.  The Atomic sauce is so hot you must sign a release form!  “The Lube®” as it’s known, is motor-sports themed and encompasses the most unique décor in the restaurant industry, much like a museum.   In addition, The Lube® in Vermilion will feature special fish options daily.

There are many special items on display, including a Yellow Submarine, artifacts from the McGarvey’s restaurant, a USA License Plate Map on the wall, a hanging boat, a mechanical sailor and a spinning motorcycle suspended in the air.  There is no wall left undecorated, as there are numerous pictures, memorabilia, and classic car and motorcycle parts that adorn the interior of the entire restaurant.

The Vermilion Quaker Steak & Lube® will seat approximately 200 guests, and features two bars that offer a variety of ice-cold bottled and draft beers as well as other “lubes” and distinctive drinks.  Catch any of your favorite sporting events on one of our big screens!

Along with the great food and eye-popping décor, Quaker Steak & Lube® is also available for motorcycle and car club meetings as well as parties and social events. For small or large gatherings, the Vermilion Lube will be ready for you! Call (440) 96-PERCH.

Quaker Steak & Lube® claims a wide and highly loyal base of customers, a demographic that chain executives call “2 to 82”. On any given day, the restaurant will be visited by all demographics, including singles, couples, families, sports enthusiasts, seniors and the young without skewing heavily to any one group. The appeal, outside of the memorabilia, is the food. “It’s the very center of the table stuff,” Gary Meszaros, Co-Founder states. “We serve buckets of Award-Winning wings, buckets of signature appetizers, healthy hamburgers, nice salads, distinctive drinks and kid’s meals.”  

Shelley Solomon Prueter, FMP & FSCI, owner of Rave Reviews, LLC., is excited about The Lube comoing to Vermilion.

“I couldn’t be more excited about Quaker Steak, “finding a home” at McGarvey’s and “preserving the culture” for great food and service.  To Eddie Solomon, the customer was King! A customer service guru, my dad and his waitresses wrote the book on service that Gary & George (Co-Founders of Quaker Steak & Lube®) use in their training program. As a boater, I can’t wait to be a regular customer and as the daughter of the McGarvey’s era, I couldn’t be more proud of the legacy my dad and grandparents left. This is a tough business. As a business woman and restaurant consultant, I appreciate more than ever the greatness that McGarvey’s achieved as conveyed by the memories that are shared with me on a regular basis. I wish Quaker Steak great success and a long journey. This is a good fit! Those seeking recipes for McGarvey’s famous Sauerkraut Balls can contact me at sp@restaurantspecialist.com!”

The original Quaker Steak & Lube® was founded in 1974 and was built in an abandoned gas station in Sharon, Pennsylvania as a cook-your-own steak restaurant. After a visit to the Anchor Bar in Buffalo, New York, chicken wings were included in the menu. As the company began to become profitable, a full-size kitchen was added.  Today, The Lube® has won over 100 national and international awards for their wings and 20 different wing sauces.

Quaker Steak & Lube®, voted “Best Wings USA”, was recently named Best Family Friendly Dining in the Cleveland market and brought home 1st and 2nd places for chicken wing sauces from the National Buffalo Wing Festival in Buffalo, New York.  The Lube® also won three Golden Chile Awards (1st place) for its sauces at the Fiery Food Challenge, and recently won for best creative toppings at the National Hamburger Festival for its legendary Lubeburger.

The company began franchising in 1997 and has plans to open eight restaurants in 2009.   For more information on Quaker Steak & Lube®, visit www.quakersteakandlube.com.



COLERAIN QUAKER STEAK & LUBE® TO OPEN MARCH 11

The new restaurant in Colerain will bring 150 to 180 jobs to the area.

Colerain, OH – Quaker Steak & Lube® will be opening its 32th restaurant in Colerain, OH on March 11, 2009. The new restaurant will sit just off the Colerain Avenue exit on I-275 in the Stone Creek Center at 3737 Stone Creek Blvd. Quaker Steak & Lube®, voted “Best Wings USA,” is home to 20 signature chicken wing sauces in addition to a variety of Award-Winning food to include burgers, sandwiches, fresh salads, steaks, ribs and a Kids menu. The Atomic sauce is so hot you must sign a release form! “The Lube® ” as its known, is motor-sports themed and encompasses the most unique décor in the restaurant industry, much like a museum.

There are many special items on display, including Steve Engel’s 1963 Pro Modified Drag Car, with a tribute in The Lube® ’s Vette Room. It is one-half of the car similar to the one he raced (See photos at the end of this document). Other artifacts from the motor-sports world include: a Red Baron hydroplane boat that was piloted by Bill Whitehouse; vintage motorcycles hanging from the ceiling; the 1987 Kawasaki drag bike ridden by Dave Schultz; the #2 NASCAR driven by Rusty Wallace sitting over Thunder Alley Bar and a 1965 Mustang sits on a rack being repaired. There is no wall left undecorated, as there are numerous pictures, memorabilia, and classic car and motorcycle parts that adorn the interior of the entire restaurant.

The Lube® will feature all the same favorite menu selections as the other Quaker Steak & Lube® locations, along with Kids Eat Free on Monday, All-You-Can-Eat Wings every Tuesday our world famous Bike Nite every Thursday and Car Cruise-ins on Sunday! Watch for many more exciting events coming to The Lube®  all week long including Off-Road and Truck Nite, Family Night, Live Entertainment, Happy Hour and much more! There will ALWAYS be something great happening at The Colerain Lube!

Quaker Steak & Lube® also features three bars – The Handlebar, Thunder Alley, and The Brickyard – that offer a variety of ice-cold bottled and draft beers as well as other “lubes”. Catch any of your favorite sporting events on one of 37 flat panel televisions (including 2 projection screens).

Along with the great food and eye-popping décor, Quaker Steak & Lube® is also available for motorcycle and car club meetings as well as parties and social events. For small or large gatherings, the Colerain Lube will be ready for you! Call (513) 923-WING.

The Colerain Quaker Steak & Lube® will seat over 300 guests, house three bars with one being an outside patio bar and employ 150 to 180 people. Jim Combs, owner and partner of the new Quaker Steak & Lube® in Colerain is very excited to be building his second Lube restaurant in the system.

“The Lube® concept is a unique blend of great service, award-winning food to include Best Wings USA, supercharged events and the most unique motorsports-themed décor in the restaurant industry,” said Combs.

Quaker Steak & Lube® claims a wide and highly loyal base of customers, a demographic that chain executives call “2 to 82”. On any given day, the restaurant will be visited by all demographics, including singles, couples, families, sports enthusiasts, seniors and the young without skewing heavily to any one group. The appeal, outside of the race cars, vintage cars and motorcycles, is the food. “It’s the very center of the table stuff,” Gary Meszaros, CoFounder states. “We serve buckets of Award-Winning wings, buckets of signature appetizers, a rack of ribs meant to be shared, healthy hamburgers, nice salads, distinctive drinks and kid’s meals.”

The Lube® also relies on event marketing to attract customers. On Bike Nite, for example, it’s typical for 1,000…2,000…even 3,000 bikers to pull into the parking lot of most any Quaker Steak & Lube®  location! The Cleveland, Ohio Quaker Steak & Lube®  holds the record with 7,200 bikers in one night. All-You-Can-Eat Wing Night is popular with high school and college students. It’s the restaurant’s hope that these students will continue to visit The Lube® after graduation, once married and then with their kids. The Lube® is proud to have generations of customers from loyal families.

The original Quaker Steak & Lube® was founded in 1974 and built in an abandoned gas station in Sharon, Pennsylvania as a cook-your-own steak restaurant. After a visit to the Anchor Bar in Buffalo, New York, chicken wings were included in the menu. As the company began to become profitable, a full-size kitchen was added. Today, The Lube® has won over 100 national and international awards for their wings and 18 different wing sauces. The Lube® features unique décor items including Race Cars suspended from the ceilings, Motorcycles, Corvettes and Gas Station Memorabilia decorating the walls.

Quaker Steak & Lube®, voted “Best Wings USA”, was recently named Best Family Friendly Dining in the Cleveland market and brought home 1st and 2nd places for chicken wing sauces from the National Buffalo Wing Festival in Buffalo, New York. The Lube(R) also won three Golden Chile Awards (1st place) for its sauces at the Fiery Food Challenge, and recently won for best creative toppings at the National Hamburger Festival for its legendary Lubeburger.

The company began franchising in 1997 and has plans to open eight restaurants in 2009. For more information on Quaker Steak & Lube®, visit www.quakersteakandlube.com.

 





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