Quaker Steak & Lube®

The Lube® News

QUAKER STEAK & LUBE® ANNOUNCES 2018 NATIONAL BUFFALO WING FESTIVAL SPONSORSHIP

FESTIVAL FAVORITE RETURNS TO BACK U.S. PROFESSIONAL CHICKEN WING EATING CHAMPIONSHIP

WESTLAKE, OH – The award winning, family casual dining restaurant, Quaker Steak & Lube®, operated by TA Restaurant Group (TARG), a division of TravelCenters of America LLC (TravelCenters), has announced its sponsorship participation in the 17th Annual National Buffalo Wing Festival scheduled to take place in Buffalo, New York, over Labor Day weekend. Quaker Steak & Lube® will sponsor the U.S. Wing Eating Championship for professional competitive eaters at the chicken wing industry’s largest annual event, commonly known as WingFest.

"Quaker Steak & Lube® has been a part of Buffalo Wing Festival for 15 years. It’s in our blood," shared Bruce Lane, vice president of operations. "For years we sponsored the Triple Atomic Hot Wing Eating Contest, then in 2016, we added backing for the Amateur Chicken Wing Eating Championship. This year, we’re supporting the premier event of the weekend," he added.

In addition to its sponsorship, the Quaker Steak & Lube® team will serve chicken wing enthusiasts more than 20,000 chicken wings (1.5 tons) sauced in their choice of signature sauces ranging from mild to wild. Quaker Steak intends to take home a best-sauce trophy, adding to its growing list of sauce awards. Quaker Steak & Lube®’s bottled sauces will also be available for purchase at the event.

The U.S. Chicken Wing Eating Championship is an event sanctioned by the International Federation of Competitive Eating (IFOCE). The WingFest event will feature wings sauced in Quaker Steak & Lube®’s Medium flavored sauce. Champion eater, Joey Chestnut, will be back to defend his title as chicken wing eating champion. Others wishing to compete for the $5,000 purse must register at the IFOCE website (www.majorleagueeating.com) beginning July 2, 2018.

The National Buffalo Wing Festival draws in more than 70,000 chicken wing loyalists each year. The 2018 event will take place September 1-2, at Coca-Cola Field in Downtown Buffalo. Portions of the proceeds from the 2018 WingFest will benefit Meals on Wheels of WNY and the Alzheimer’s Association’s WNY Chapter. More information is available at www.buffalowing.com.

Follow Quaker Steak & Lube® on Facebook, Twitter and Instagram. For more information, including locations, menu and online ordering, visit www.thelube.com. Quaker Steak & Lube® is operated and franchised by TA Restaurant Group, a division of TravelCenters of America LLC.

About Quaker Steak & Lube®:

The Quaker Steak & Lube® brand includes over 50 locations in fourteen states across the U.S. "The Lube®®®" combines unique décor, including gas station memorabilia, classic cars, motorcycles, and race cars suspended from the ceilings with crave-able food and high-octane entertainment events. Quaker Steak & Lube® has won hundreds of national and international awards for its wings and more than 20 wing sauces. For more information about Quaker Steak & Lube®, please visit www.thelube.com.

About the TA Restaurant Group:

The TA Restaurant Group includes more than 880 quick service restaurants, full service restaurants and other food outlets, including ten proprietary restaurant brands including Quaker Steak & Lube®, Iron Skillet and Country Pride. The TA Restaurant Group is a division of TravelCenters of America LLC, which offers diesel and gasoline fueling, restaurants, truck repair facilities, convenience stores and other services in 43 states and in Canada. For more information about TA and the TA Restaurant Group, please visit www.ta-petro.com.

About TravelCenters of America, LLC

TravelCenters of America LLC (TravelCenters), headquartered in Westlake, Ohio, conducts business in 43 states and Canada, principally under the TA® and Petro Stopping Centers® travel center brands and the Minit Mart® convenience store brand. For more information on TravelCenters, TA, and Petro Stopping Centers, please visit www.ta-petro.com. For more information on Minit Mart, please visit www.minitmart.com.



QUAKER STEAK & LUBE® SPRING GIFT CARD PROGRAM REWARDS GUEST WITH INSTANT SCRATCH-AND-WIN BONUSES TOTALING MORE THAN $25,000

WESTLAKE, OH – The award winning, family casual dining restaurant, Quaker Steak & Lube®, is celebrating spring with a gift card program that rewards each purchaser with an instant bonus, with prizes adding up to more than $25,000 nationwide. From March 20 through June 17, 2018, guests purchasing $50 in Quaker Steak & Lube® gift cards at participating restaurants will receive an instant win bonus card. When scratched off, the cards reveal a $10, $15, or $20 bonus good toward a Quaker Steak dining experience. Or, guests may scratch to discover they are one of 50 $500 Visa Gift Card winners!

"We’re ready to kick off the spring season by showering our guests with prizes," shared Bruce Lane, Vice President, Operations and Franchise Services. "With this program, guests know instantly what they’ve won when they scratch off their cards. We’re thrilled to have the opportunity to share in their excitement when they see their bonus amount, or that they’ve won $500," he added.

One scratch-off bonus card will be given with each $50 increment of gift cards purchased. The bonus cards can be used for dining on any subsequent visit through July 3, 2018.
Guests will want to return quickly and often to redeem bonus cards so they can delight in Quaker Steak & Lube®’s sauce-of-the-month program, which features a new, limited-edition sauce flavor rolled out on the first of each month. February’s sauce — Buffalo Honey Sting ‘R’ — sold out at a number of Quaker Steak & Lube® locations, and March’s sauce — Thai Peanut — is on pace to do the same. Guests will want to get to The Lube® early each month for their chance to try each sauce, since once they’re gone, they’re gone!

Monthly sauces are complemented with limited-edition milkshakes, available in spiked and alcohol-free options. The Jim Beam Cocoa Puff shake is available during March while supplies last, and a new shake will be introduced in April. The Lube® also features domestic and import or craft beers monthly to satisfy flavor-cravers.

Gift cards may also be purchased to use for spring and summer party catering — The Lube®’s party fuel is perfect for graduation parties, showers, birthday parties and more. Quaker Steak & Lube® can also host parties at the restaurant with semi-private rooms available. Catering menus are available online, and details are available at each local restaurant.

Follow Quaker Steak & Lube® on Facebook, Twitter and Instagram. For more information, including locations, menu and online ordering, visit www.thelube.com. Quaker Steak & Lube® is operated and franchised by TA Restaurant Group, a division of TravelCenters of America LLC.

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. Open to legal residents of the 50 United States, 18 years of age or older. The promotion starts on 3/20/18 and ends on 6/17/18, or when supplies of game pieces are gone, whichever occurs first. Void where prohibited. To request a game piece without making a purchase, while supplies last, send a self-addressed, handwritten, stamped envelope, postmarked by 6/18/18 and received by 6/25/18, to: Robust Promotions, Attn: Quaker Steak & Lube® 2018 Spring Bonus IWG Game Piece Request, P.O. Box 6299, Villa Park, IL 60181. See official rules at participating Quaker Steak & Lube® locations and at http://thelube.com/promotions/gift-card/ for odds of winning. Sponsored by TA Operating LLC dba Quaker Steak & Lube®, 24601 Center Ridge Road, Westlake, OH 44145-5639.

About Quaker Steak & Lube®:

The Quaker Steak & Lube® brand includes over 50 locations in fourteen states across the U.S. "The Lube®®®" combines unique décor, including gas station memorabilia, classic cars, motorcycles, and race cars suspended from the ceilings with crave-able food and high-octane entertainment events. Quaker Steak & Lube® has won hundreds of national and international awards for its wings and more than 20 wing sauces. For more information about Quaker Steak & Lube®, please visit www.thelube.com.

About the TA Restaurant Group:

The TA Restaurant Group includes more than 880 quick service restaurants, full service restaurants and other food outlets, including ten proprietary restaurant brands including Quaker Steak & Lube®, Iron Skillet and Country Pride. The TA Restaurant Group is a division of TravelCenters of America LLC, which offers diesel and gasoline fueling, restaurants, truck repair facilities, convenience stores and other services in 43 states and in Canada. For more information about TA and the TA Restaurant Group, please visit www.ta-petro.com.

About TravelCenters of America, LLC

TravelCenters of America LLC (TravelCenters), headquartered in Westlake, Ohio, conducts business in 43 states and Canada, principally under the TA® and Petro Stopping Centers® travel center brands and the Minit Mart® convenience store brand. For more information on TravelCenters, TA, and Petro Stopping Centers, please visit www.ta-petro.com. For more information on Minit Mart, please visit www.minitmart.com.



QUAKER STEAK & LUBE® SATISFYING CRAVINGS ALL YEAR WITH NEW MONTHLY FLAVORS

Flavor-Cravers Delight Over New Sauces, Shakes and Featured Beers!

WESTLAKE, OH – It’s long been known that there’s no secret to what makes the wings, burgers and ribs at the award-winning, family, casual dining restaurant Quaker Steak & Lube®, so good. It’s the sauce! Beginning this month, Quaker Steak & Lube® is showcasing a new, limited-edition sauce each month during 2018. Buffalo Honey Sting ‘R’ joins more than 20 existing sauces already on the menu, but it’s available only during February, and once it’s gone, it’s gone!

Buffalo Honey Sting ‘R’ is a sweet and spicy blend of smoked jalapeño, classic Buffalo, and honey. The combination of flavors is sure to be a crowd pleaser with the right touch of heat and spice offset by a bit of sweetness. Upcoming monthly sauce flavors will follow in the same vein of creative flavor fusions. Guests can receive monthly sauce flavor announcements at their local Quaker Steak & Lube® restaurant on the first of each month, or by visiting their local Quaker Steak & Lube® restaurant Facebook page.

Complementing the new sauce flavors are seasonal, limited-edition milkshakes—spiked versions for adults and non-alcoholic versions for all ages. February’s spiked shake is the Jim Beam Cocoa Puff, a tall glass filled with a delectable blend of ice cream, bourbon, and the timeless favorite cereal, Cocoa Puffs. The alcohol-free version features the same Cocoa Puff base with hints of banana. A new milkshake will be introduced every two months, and will be announced in restaurants and on social media.

The flavor blitz continues with Quaker Steak & Lube®’s new Beer of the Month program, featuring a domestic and import or local craft beer. Guests will find a new domestic brew showcased each month alongside featured imports or local brewery crafts for those who have a palette preference for lagers and ales brewed with varieties of hops and other flavors.

“Quaker Steak & Lube® is famous for its variety of sauces—many of which are award-winning—and we are expanding on that for our guests,” shared Bruce Lane, Vice President. “We’re sure each new monthly sauce will be highly sought after, so we urge guests to visit a Quaker Steak & Lube® early each month to try them, as well as the featured shakes and beers.”

Guests can enjoy all of the new and legendary sauces on Quaker Steak & Lube®’s famous jumbo bone-in wings, breaded boneless wings, grilled boneless wings, shrimp and baby back ribs. The Jim Beam Cocoa Puff and Cocoa Puff banana shakes go great with half-pound steakburgers and fries. Featured beers pair well with anything, and make a great accompaniment to sporting events that air on large-screen TVs throughout Quaker Steak & Lube®’s spacious restaurants.

Looking for Basketball Madness party catering? Quaker Steak & Lube® has the best party fuel to take to your next party, or guests can even host a party at the restaurant. Catering menus are available online, and details are available at each local restaurant.

Follow Quaker Steak & Lube® on Facebook, Twitter and Instagram. For more information, including locations, menu and online ordering, visit www.thelube.com.

About Quaker Steak & Lube®:

The Quaker Steak & Lube® brand includes over 50 locations in fourteen states across the U.S. "The Lube®®" combines unique décor, including gas station memorabilia, classic cars, motorcycles, and race cars suspended from the ceilings with crave-able food and high-octane entertainment events. Quaker Steak & Lube® has won hundreds of national and international awards for its wings and more than 20 wing sauces. For more information about Quaker Steak & Lube®, please visit www.thelube.com.

About the TA Restaurant Group:

The TA Restaurant Group includes more than 880 quick service restaurants, full service restaurants and other food outlets, including ten proprietary restaurant brands including Quaker Steak & Lube, Iron Skillet and Country Pride. The TA Restaurant Group is a division of TravelCenters of America LLC, which offers diesel and gasoline fueling, restaurants, truck repair facilities, convenience stores and other services in 43 states and in Canada. For more information about TA and the TA Restaurant Group, please visit www.ta-petro.com.

About TravelCenters of America, LLC

TravelCenters of America, LLC (TravelCenters), headquartered in Westlake, Ohio, conducts business in 43 states and Canada, principally under the TA® and Petro Stopping Centers® travel center brands and the Minit Mart® convenience store brand. For more information on TravelCenters, TA, and Petro Stopping Centers, please visit www.ta-petro.com. For more information on Minit Mart, please visit www.minitmart.com.



QUAKER STEAK & LUBE® EXPRESS OPENS AT TA IN GARY, INDIANA TRAVEL CENTER UNDERGOES EXTENSIVE RENOVATIONS

WESTLAKE, OH – TA Restaurant Group (TARG), a division of TravelCenters of America LLC (TravelCenters), operator of the TA® and Petro Stopping Centers® travel center brands, has opened its first Quaker Steak & Lube® Express at the TA travel center located at I-80/I-94, Exit 6, or 2510 Burr Street, in Gary, IN.

Known for its "Best Wings USA," the new quick-serve Quaker Steak & Lube® counter-service dining concept will offer many fan favorites, including jumbo bone-in wings, grilled boneless wings, breaded boneless wings, and fried chicken, all of which can be sauced with any of eight signature sauce choices; steak sandwiches; ½ lb. steak burgers; salads; wraps, crispy shrimp; mac & cheese, and a variety of side items, such as Lube Fries and Lube Chips. Guests can enjoy dining in food-court style seating with tables and booths to accommodate more than 110 customers, with six wall-mounted TVs to watch their favorite sports and games.

"We are excited to bring this new walk-up concept of The Lube to professional drivers, motorists and the Gary community," shared Bruce Lane, Vice President of Quaker Steak & Lube®. "We understand that eating great tasting food that is served quickly is a priority for those who are dining on-the-go. Quaker Steak & Lube® Express combines quick service with food and flavors guests won’t find anyplace else on the highway," he added.

Guests can also purchase bottled sauces as well as gift cards that can be used at nearly 50 Quaker Steak & Lube® locations nationwide. Coming soon to the Quaker Steak & Lube® Express will be online ordering for those who want to pick-up and go. A breakfast menu also will be added in the coming months. The hours of operation for Quaker Steak & Lube® Express are 10am – 10pm seven days a week. Members of TravelCenters’ UltraONE® Professional Driver Rewards Program may redeem Points at Quaker Steak & Lube® Express.

Visitors at TA Gary will also enjoy a number of renovations throughout the travel center, including a remodeled Minit Mart® travel store, renovated restrooms, and new signage boasting the TA logo in sleek black and silver letters. Quaker Steak & Lube® Express complements the existing Taco Bell and Pizza Hut in the food court at this location.

Quaker Steak & Lube® is owned, operated and franchised by TravelCenters of America. This is the second Quaker Steak & Lube® located in a travel center. The first, a full-service restaurant, opened at the TA travel center in Columbia, SC, in early 2017.

About the TA Restaurant Group:

The TA Restaurant Group includes more than 850 quick service, full service restaurants and other food outlets, including ten proprietary restaurant brands including Quaker Steak & Lube®, Iron Skillet and Country Pride. The TA Restaurant Group is a division of TravelCenters of America LLC, which offers diesel and gasoline fueling, restaurants, truck repair facilities, convenience stores and other services in 43 states and in Canada. For more information about TA and the TA Restaurant Group, please visit www.ta-petro.com. For more information about Quaker Steak & Lube®, including franchise opportunities nationwide, please visit www.thelube.com.

About TravelCenters of America LLC:

TravelCenters of America LLC (TravelCenters), headquartered in Westlake, Ohio, conducts business in 43 states and Canada, principally under the TA® and Petro Stopping Centers® travel center brands and the Minit Mart® convenience store brand. For more information on TravelCenters, TA, and Petro Stopping Centers, please visit www.ta-petro.com. For more information on Minit Mart, please visit www.minitmart.com.

About Quaker Steak & Lube®:

The Quaker Steak & Lube® brand includes over 50 locations in fourteen states across the U.S. "The Lube®®" combines unique décor, including gas station memorabilia, classic cars, motorcycles, and race cars suspended from the ceilings with crave-able food and high-octane entertainment events. Quaker Steak & Lube® has won hundreds of national and international awards for its wings and more than 20 wing sauces. For more information about Quaker Steak & Lube®, please visit www.thelube.com.





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