TA Restaurant Group Appoints Industry Veteran Bruce Lane As Part of Strategy to Reinvigorate Legacy Brand
WESTLAKE, OH – The fun family casual-dining franchise Quaker Steak & Lube®, known for its award-winning food, including Best Wings USA and more than 20 sauces, announced today that industry veteran Bruce Lane has joined its executive team as vice president of franchise services. TA Restaurant Group, which acquired Quaker Steak & Lube® in 2016, appointed Lane as part of its aggressive strategy to reinvigorate the 43-year-old brand and grow Quaker Steak & Lube® into a nationally recognized concept through franchising. Quaker Steak & Lube® feels the success of the brand coincides with the success of their franchise community. Therefore, in his new role, Lane will be fully engaged in all aspects of the business, responsible for leading the brand’s supercharged franchise development efforts, franchise operations and spearheading strategic efforts to expand the popular restaurant chain’s footprint nationwide.
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